We believe our products can change people’s lives
Life Shouldn’t Hurt™
Establishing Fall Protection Standards
In the late 80s, we led the effort to establish standards for fall protection in playgrounds. Early patent protection for the SmartCells structure included a wide variety of surfaces such as helicopter landing pads, sports surfacing, and playground cushioning.
New Products. Innovative Leadership.
During the 1990s we focused on improving the safety and performance of athletes. We led efforts to incorporate post-consumer waste and recycled rubber in the fabrication of our products. Our innovation efforts garnered broad media attention including a CNN documentary and a feature article in National Geographic.
Reducing Standing Pain and Fall Risks
During the 2000s, we created Anti-Fatigue mats and flooring to reduce standing pain for workers. We also introduced bedside fall protection mats and flooring for senior living environments. Our technology was chosen for a world-class clinical trial for compliant flooring in assisted living facilities.
Expansion and High-End Outcomes
Recognizing that there was a need for athlete protection, we expanded the reaches of our SmartCells® Technology into training and athletics. For example, we tested and developed a line of volleyball drill mats that have provided hard surface impact protection for many Division I volleyball teams, including multiple NCAA championship teams.
SmartCells Under Everyone’s Feet
Most recently, the acquisition of Fastech Labs has allowed us to bring our legendary cushioning technology beyond mats and flooring, and into the custom orthotic world. This then led to the development of a new line of prefab insole products called ZELUS, which blends the very best in cushioning technology from the industrial world with the very best of custom orthotic design from the athletic world, in an over-the-counter product.
Our belief is that “Life Shouldn’t Hurt.” We strive everyday to create products to make that sentiment a reality. Given that physical activity is central to being human, it’s an audacious goal, one that we’re both challenged and excited by. As we continue to innovate and expand the positive impact of SmartCells® technology, we always remember our core values.
Always act with integrity
Treat every person with courtesy and respect
Deliver outstanding value every time
Turn errors into excellence
Strive to improve every day
Smile at yourself and others
How SmartCells Works
Stable Support: Optimized for Human Performance
SmartCells® Cushioning Technology has a “resting state” – much like a non-compressed spring – with a natural, supportive, upright force that provides a compressible, soft surface that is also stable and supportive.
Cushion on Impact: The More Force, the Softer it Becomes
SmartCells® Products compress and absorb pressure/impact energy from standing, weight-shifting, walking, or from the impact of a fall. After reaching a “critical threshold” the cellular structures soften and collapse laterally, without bottoming out.
Return Energy: In Phase with your Natural Movement
Like miniature springs, SmartCells® Technology stores impact energy until pressure is reduced or eliminated. The resilient rubber material and structure work “in-phase” with body movements to actively rebound, releasing their stored energy back into the body.
Why Customers Choose SmartCells
Since the introduction of SmartCells® Cushioning Technology decades ago, it has become the trusted solution for the world’s top companies, universities, institutions, and brands by helping them relieve pain, increase performance, and prevent injuries... Because Life Shouldn’t Hurt.